During 2012, Book Bank USA continues to be a proud sponsor of Mexico in 2012 events, including the following:
Project I //O
Partner: Mexican Museum, the first Smithsonian affiliate in San Francisco
Time: June – September 2012
Where: Consulate of Mexico, 532 Folsom Street, San Francisco, CA 94103
Why: Every person has their own way of identifying with their Mexican/Latino heritage. Project I//O is a platform from the Mexican Consulate and the Mexican Museum to the Mexican Community to showcase their way of identifying with their culture. The Consulate will arrange a call to submit objects that represent people’s identity (I/) and origin (/O). Certain pieces will be selected, and placed in the Consulate Gallery for the public to view, curated alongside the Mexican Museum collection.
Audience: Entry Call: 500,000 people ages 18+ who are Mexican and Mexican descent
Exhibition Attendance: 5,000 people 18+ of diverse origins
Mexico Day at The Yerba Buena Gardens Festival
A Public Concert at the Yerba Buena Gardens featuring 2-4 Mexican musician groups (3Ball MTY, Bengala, Toy Selectah, TBC)
Time: 1 September 2012
Where: Yerba Buena Gardens, San Francisco
Why: This event not only gives Mexican Musicians the opportunity to expand their reach to the United States, but it also allows the United States to be exposed to music from another culture.
Audience: 5,000 people of diverse origins
IME BECAS: SCHOLARSHIP FUND
A Scholarship Program for Young Mexican and Mexican-American students, and the general community
When: March – April 2012
Where: Different involved organizations
Why: This is a program through the government of Mexico designed to raise the educational levels of the Mexican and Mexican-American population in the United States. Grants are provided to educational institutions and non-profit social organizations that educate and train Mexican immigrants and Mexican-Americans interested in continuing their education.
Audience: 1,000 schools and community organizations
Partners: De Young Museum, Consulate of Mexico, & The Mexican Museum.
When: Similar to the special night hosted by the Mexican Consulate during the Olmecas exhibition, in 2012 the Consulate will join The Mexican Museum in hosting a special night honoring Frida Kahlo. Todos somos Frida will invite people from all over the Bay Area to dress up as a Jean Paul Gaultier´s inspired Frida Kahlo. It will feature special performing arts. View photos of the event.
When: 29 June 2012
Where: De Young Museum
Why: The De Young Museum will be showing one of its blockbusters for this summer: The fashion world of Jean Paul Gaultier: From the Sidewalk to the Catwalk. Gaultier has been inspired by Kahlo and her works in various designs; the three institutions will honor both icons by hosting this special night where Gaultier meets Frida.
Muralism Symposium with SFAI
Partners: SF Art Institute & Consulate of Mexico
When: SFAI, in collaboration with the Consulate of Mexico, will host an art symposium featuring American and Mexican experts in Muralism., which will reflect upon the influence of Diego Rivera in the Bay Area. It will include a tour through the three Rivera Murals in San Francisco to enhance the pride of sharing a cultural icon with the San Francisco community.
When: 12 – 14 July 2012
Where: San Francisco Art Institute
Why: There is a long tradition of cultural exchanges between Mexico and San Francisco, from individuals being culturally influenced by one another. San Francisco has 3 Murals by Diego Rivera and has a rich tradition of Muralism, embraced by artists generation to generation. It is still very relevant to reflect upon the heritage of Rivera and the power of Muralism in contemporary art.
More events will be announced soon. Please stay tuned…